“You are going to a college. And you’re bringing everything. Including your parents’ hopes, expectations, and television set. You’re also going to need a computer. But not just any computer.
You’ll want one that can take everything college life can dish out. With a battery that lets you spend more time doing and less time charging. That runs Microsoft Office. And everything else you need. Even Windows. And yet isn’t susceptible to PC viruses.
You’re going to want a Mac.“
What do you feel? If it is a food, i can say it is mouth-watering.
This is a typical advertisement that profess the idea “to make people believe what you believe”. It starts with the idea “why” we should need Mac (you are going to college… and you are bringing everything), then “how” Mac works (with a battery that lets you spend more…), then finally it ends with a very strong message, “You’re going to want a Mac…,” the “what” thing, something they actually offer.
For me, this is how a leadership works. To make people believe what you believe. To make people believe what you believe, to make people understand and agree with you, you need a certain strategy to actually touch them right to their mind, to make it logical that they want you. This is the strategy:
- start to explain with “why”. Touch their mind and start to influence their mind that they have the reasons to want you as their chosen one: as a leader, as a scholarship recipient, as a director, you mention yourself. Give them reasons to believe what you believe.
- continue with “how”. As you start to grab their logic and make people have reasons, tell them how to do it, tell them how your belief works to make a change. If it is a social campaign, tell them how you proposal is design, how to work it out, and how to measure its success. If it is a product to advertise, tell them how it is different with the others.
- give the boom, end with “what”. Tell them “what”. If you are proud enough that you are still in the lead position, tell them like “You’re going to want a Mac…,”. It is powerful, for Mac, for you, in certain way, since I myself do not feel bad when Mac is that narcissistic. I have believed what Steve Jobs believe, so it is logical for me to want a Mac. If you actually have convinced the people that they believe what you believe, you could have said, they want you.